Hello, I am Sara
Made-in-Italy and London-based UX Designer with over 10 years of experience crafting seamless experiences on large-scale platforms and marketplaces.
Currently leading the Partner XD Team at Expedia, my focus lies in Marketing and Advertising for both B2B and B2C domains.
My Work
Attribute-based shopping
Fully integrated Native Ad experience within Expedia Flight shopping path.
Brands Results Listings
Native Ad product responding to newly emerged Advertisers and Travellers needs.
Merchant Page
VoucherCodes Merchant Page redesign, A/B Testing optimisation, impact on SEO ranking and conversion.
Emirates flight search
Search optimisation on Emirates home page and ancillaries up-sell.
I Designed for
About me
Bold
When my manager once likened me to a Ferrari, describing me as fast, efficient, and a joy to work with, I made a playful correction. I see myself more as a Lamborghini—equally speedy and efficient, but with a touch of boldness. I'm not just silent excellence; I'm loud, direct, and passionate about crafting exceptional user experiences.
Talent and expertise
Design has been my passion since childhood, and as I grew older, it became my chosen path. I formally studied "Design and Fashion," not only honing my creative skills but also gaining a robust background in Sociology. This unique blend has proven invaluable in my UX design journey allowing me to grasp Users’ goals and needs. I thrive on integrating this understanding with the best UX practices and strategic business goals.
Since joining Expedia I focused on designing Ad products that meet the needs of travellers seamlessly within their journey and optimise revenue for Partners. My background extends beyond the travel industry, encompassing diverse experiences in retail, gambling, and social media.
Growth and success
Passionate about teaching and coaching, I channel this enthusiasm into both my design work and mentoring endeavours. I hold a firm belief that excellent user experiences should empower users, offering not just seamless product interactions but also a journey of discovery and reward.
In my mentoring role, I guide designers in identifying areas for improvement, charting out personalised plans to enhance their skills and advance their careers. It's not just about creating great designs; it's about fostering growth and success.
I am a doer
Proactive and dedicated to fostering a positive team culture, I serve as a dynamic facilitator, consistently nurturing communication within the team and with stakeholders. Encouraging openness and honesty about challenges and aspirations creates an environment that not only motivates teams but also promotes seamless collaboration.
I excel in transforming challenges into opportunities. Every request, no matter how unconventional, receives careful consideration. I collaborate closely with Product Managers to shape projects in a manner that not only aligns with business objectives but also elevates the end-user experience.
Reach out if you're looking for someone with these qualities to enhance your team!